The internet is a big place, and it can be hard for prospective renters to find you. Real Properties team of Digital Marketing Consultants know how to combine organic search engine optimization with powerful paid ads to create an online marketing strategy that helps you beat your competitors to clicks, and ultimately, leases.
The Marketing Strategy Hub is a self-service platform designed to let you integrate with and transmit information to various web marketing platforms that My Real Properties has developed an integration with (e.g. Google My Business, Facebook Marketplace, Yext, ILS, and Craigslist). With the Marketing Strategy Hub, your in-house team can access and manage these subscriptions and view the data that has been automatically pulled into one centralized dashboard.
Marketing Strategy Benefits
VISIBILITY INTO LEAD SOURCE EFFECTIVENESS
The data generated through the Marketing Strategy Hub will help you see which lead sources are converting the most prospects. This helps you evaluate how you’re currently spending your marketing dollars and where to direct your marketing efforts in the future.
ONE CENTRALIZED DASHBOARD
This tool will automatically pull lead data from places like Facebook Marketplace, Google My Business and Craigslist, into one easy-to-read, and visual dashboard.
DATA DELIVERED BY LEAD SOURCE
Receive your data by lead source. This will help you know exactly what lead sources are converting the best throughout the entire lead-to-lease process.
DATA-DRIVEN DECISION MAKING
The Marketing Strategy Hub will estimate the revenue your property can make from each lead source based on the past data of your leads. With this, you can better decide where to spend your marketing dollars in the future.
SELF-SERIVCE PLATFORM
Designed to set it and go, the Marketing Strategy Hub allows your in-house team to easily leverage your integrations and marketing platform automations.
01
ILS Portal
With the ILS Portal, automatically syndicate real-time property pricing to all major Internet Listing Services. My Real Properties API allows for frequent data pulls, enabling the most up-to-date pricing to be displayed on each ILS website.
02
Facebook Marketplace
By integrating your Facebook Marketplace account, you will be able to syndicate each property’s pricing and availability directly from your My Real Properties account. The dashboard will display these activities and the status of each property.
03
Craigslist
Craigslist Posting allows you to create professional ad templates that you can use and reuse on Craigslist. These templates simplify the posting and reviewing processes and assist in keeping your branding consistent. Within the Marketing Strategy Hub, you can see the number of views, visitors, and leads that come from those particular ads.
04
Google My Business
Through the Marketing Strategy Hub, you can manage your Google My Business account, including the ability to update and edit your business information, which will help both your customers find your business across Google and tell your story online.
05
Yext
The Yext integration will syndicate property information to publishing sites and directories allowing you a simple way to manage your profiles with ease.